Promotional Pens: Should You Go With Cheap Or Quality?

Once you’ve made the decision to purchase promotional pens for your business, you’ll now have to make another one on whether you should go with the cheaper promotional pens or the ones of quality.

How do you make this decision? The decision is completely dependant upon the type of business you are in and the type of client you work with.

If you run a top quality business of selling luxury homes in a very prominent area, you’ll want to spend the money on high-quality pens. Many of your wealthy clients would actually look down upon you for offering cheap pens as a promotional tool. They would probably feel that as they will be helping you to get a large commission, you should hand out to them something of quality only. A cheap promotional pen may, in fact, hurt your business. A promotional pen made of quality, however, can do the opposite.

On the other hand, if you are running an auto body shop, you may instead want to go with the cheaper pen. This is not because you will not be getting wealthy clients. It is because of the standards of humankind. An auto body shop is expected to be a little dirty as it is relatively dirty work. If you were to hand out beautifully designed gold pens with your business name emblazoned across it, many would feel you were simply trying to buy their patronage. There are some very nice looking cheaper quality pens that would promote your business effectively.

Another thing to think of when making the decision to go cheap or quality is that of cost. How many pens are you going to be handing out? Many businesses, such as banks, offer cheaper quality of pens to their patrons. This is because they go through so many. These are often left on the service counter and in front of the tellers for people to take and they can hand out a hundred or more pens in a day. However, many banks also offer a higher quality of pen to special patrons, such as those taking out a mortgage loan. These are not simply handed out to anyone who enters the bank’s doors.

For the most part, it really is not going to make too much of a difference whether you choose a cheaper promotional pen over a quality promotional pen. What matters the most is the fact that you are taking advantage of the promotional pen as a marketing tool and your business name will be out there for all to see.

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