Are Promo Pens Worth The Investment?

As a business owner you have most likely already received a number of phone calls or even face-to-face visits by sales representatives wanting you to buy promotional pens to market your business with.

Their sales pitches sound good-but you hesitate because you’re unsure of whether promo pens are really a good investment when it comes to promoting your business.

Promotional pens offer several promotional advantages over other marketing avenues such as television or newspaper advertising. How? The first advantage of promotional pens over other marketing strategies centers on costs. Promo pens are a low-cost alternative to the cost-inhibitive advertising of TV and large newspaper ads. Such advertising is often not possible for very small businesses and difficult to engage in on a large scale- even for bigger companies. Promo pens make it possible to advertise to a larger base of customers without depleting your business money account. The ability to advertise on a large scale, without spending a lot, makes promotional pens a good advertising option for small and big business owners alike.

Furthermore, promotional pens are a worthwhile investment because of their “transportability.” You can carry these pens in your briefcase, shirt pocket, or keep a supply of them in your car so you always have them to hand out to prospective customers. Keep them in a pencil holder on your desk in plain view so that visitors can take one when they leave. Hand them to people in passing on the street. You never know who might be a potential customer and you should never bypass an opportunity to advertise your company. Even send them to customers you already have as a “thank you” for their valued patronage, and hopes for continued loyalty.

Promo pens are a better investment than the standard business card because it offers a ‘functional -use’ for those who you give them to. Business cards have a tendency to get lost in the ‘mountain’ of cards we accumulate in our everyday lives: from the doctor’s office, auto repair shop, craft store, etc. That isn’t likely to happen with a pen, and as people use your pen to pay bills, or write letters etc: they will be looking at your advertising and that could ‘spark’ future sales.

The advantages of promotional pens over other marketing strategies including: costs, potential to reach larger audiences, functionality, and ease in transporting makes promo pens a smart investment for inclusion in your marketing/advertising plans.

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